As CDL’s website designer, developer and online marketing executive, Blake is highly results driven and enjoys leveraging off his technological skills to engineer online marketing strategies that drive business and grow profitability.
Blake has more than eight years professional experience in developing customised solutions and web applications to solve real world business issues. Across New Zealand and internationally, Blake is intimately familiar with industry standard website and graphic design tools.
Blake calls on his extensive experience in relational database design and deployment to develop customised website solutions and systems to drive business requirements effectively and efficiently. He is also skilled at integrating business website marketing strategies into Customer Relationship Management (CRM) systems using his extensive knowledge of the CRM Application Programming Interface (API) technology.
In his role with CDL, Blake manages and develops the company’s website and online marketing campaigns. He also works closely with the Search Engine Optimisation specialist to improve CDL’s rankings and conversions. He designs newsletters, positions social media pages to support strategic growth and takes responsibility for enhancing CDL’s brand awareness across New Zealand and off shore.
Blake ensures partner web pages enhance CDL visibility and sets up, configures and leverages CDL’s Customer Relationship Management System to increase productivity and effectiveness. Blake has significant experience reporting on key marketing performance metrics and also takes responsibility for the design of all CDL course materials across more than 95 individual change, development and leadership courses.
Blake has a Bachelor of Science and a Master of Science in Bioinformatics from the University of Auckland as well as a Post Graduate Diploma in Science.
AREAS OF EXPERTISE
- Website Development
- Digital Marketing Strategy
- Graphic Design
- Database Design and Deployment
- CRM Integration
- Web Server Management and Information Technology
INDUSTRY SECTOR EXPERIENCE
- Human Resources
- Professional Coaching and Training