Market Pulse August 2015 – Comments from CDL’s General Manager Operations

Change is a continuum – the market is buoyant, nothing stays the same for long and that’s a fact.

Businesses continue to re-align to enhance performance and efficiency in a tough global market. Everyday there seems to be another headline about a pending stock market crash, another business restructuring, skills shortages, an aging workforce, and the list goes on.

What we do know from the conversations that we have is that smart businesses address the imperatives of the moment and focuses on the future, because they know you can’t do anything about what’s happened in the past. If they’re going through change, then they manage it to ensure that their business brand, reputation and individual personal integrity is maintained. From a commercial perspective, it’s an investment in in the future – businesses can’t risk loss of sales because of bad press and they also need to be able to attract future talent.

When it comes to change, any type of change, apply the KISS principal – Keep It Simple Stupid. Make absolutely sure you know why your business is driving change and where change is taking you because if you don’t know where you’re going or how are you going to get there, when will you know that you’ve arrived?

We are often asked what is best practice and guideline for managing change, and how to build the resilience of people and ensure business as usual is maintained in times of workplace change. Our advice is simple: make sure your people have the skills, tools and confidence to lead, manage and cope with what’s happening and above all, be open and embrace a clear communication strategy with them. We all know there’s nothing worse than being kept in the dark when ‘something is afoot’. People are your businesses greatest asset, so even when change is on the horizon, invest in and engage with your people when they are often at their most vulnerable. Do this and you will be recognised as a business that invests in organisational well-being. Brand, Integrity and Reputation is everything. One bad blog on social media can quickly go viral and that will negatively impact your brand, integrity, reputation, sales, profitability and ability to attract future talent. Top talent, the ‘A Players’ want to play for an ‘A Team’ – they will be drawn to businesses that demonstrate decisive and effective change management. Ask yourself a simple question, would you want to work for a business that does not manage change effectively?

We have some great hints and tips on our Resource Hub on this and other hot HR topics we come across with our clients, so if you’re keen to find out more just drop me a line and we will organise access for you.


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